Discover the Must-Have Colors for Autumn/Winter 2027/28 by WGSN and Coloro

Designers are currently unveiling spring/summer 2026 trends on the runways. Meanwhile, trend forecasters WGSN, along with their color-focused subsidiary Coloro, are already looking ahead to autumn/winter 2027/28, having recently shared their forecast of four essential colors.

In the face of ongoing global challenges, the selected colors for AW27/28 reflect a desire among consumers for stability and direction. They encapsulate a range of emotions through contrasting tones that not only offer visual appeal but also promote feelings of comfort and renewal.

Clare Smith, the senior color strategist at WGSN, emphasized the role of emotion in these color choices: “As we navigate a globally unpredictable landscape, the feelings consumers experience significantly influence their color preferences for AW27/28. Each color is crafted to communicate various emotions, from freedom and expressiveness to confidence and rootedness.”

Key Colors for AW27/28

According to the announcement, the key colors for AW27/28 were derived from Coloro’s expansive palette of over 3,500 shades. The focus will be on Russet, Peaceful Lilac, Maize, and Deep Green for this upcoming season.

Russet — Coloro Code: 013—30—24

Russet, a warm reddish-brown, evokes the essence of autumn landscapes and ripe fruit. This color is designed to instill feelings of stability and confidence, particularly during unpredictable times. Its connotations of security, courage, and reliability resonate deeply across cultures.

Peaceful Lilac — Coloro Code: 135—78—11

This gentle lilac serves as a perfect foil to the season’s darker hues. With a modern and slightly futuristic vibe, it incorporates elements of electronic music and creativity. Color experts believe that Peaceful Lilac encourages consumers to channel their energy both inward and outward.

Maize — Coloro Code: 036—65—23

Maize introduces a vibrant yellow hue that radiates warmth and brightness. This color embodies joy and optimism, while also highlighting the increasing focus on sustainability and responsible resource use. Its adaptable nature makes it ideal for various materials and seasons.

Deep Green — Coloro Code: 082—30—14

Deep Green offers a sophisticated shade that conveys a sense of elegance and natural depth. As an alternative to black, this color appeals to a broader audience while supporting the trend toward inclusive design. It resonates with those who seek both strength and contemplation in their fashion choices.

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