Discover Desigual’s Exciting New ‘Studio’ Collection from Barcelona

Desigual’s Premium Line Launch in Barcelona

In a momentous showcase, Desigual, the renowned fashion brand founded by Thomas Meyer, unveiled its new premium line, “Desigual Studio,” on September 10, 2024, in Barcelona. This event took place at the stunning “Nau de Turbines,” located in the iconic “Les Tres Ximeneies” urban space.

The runway presentation attracted more than 500 guests from various sectors including fashion, music, film, and culture. Esteemed personalities like Edward Enninful, former editor of British Vogue, and singer-actress Becky G graced the front row. Also in attendance were model Lila Moss, rapper Nicki Nicole, and the Spanish actress and global ambassador for Desigual, Ester Expósito. This diverse crowd underscored Desigual’s global reach and cultural impact.

The event served to officially introduce the “Desigual Studio” line, which features a range of menswear and womenswear pieces. The collection debuted in a “See Now, Buy Now” format, making it instantly accessible on Desigual’s online platforms. Physical stores will begin to stock these items in the upcoming weeks, although they will only be available in ten Desigual locations globally.

A Focus on Innovation

Fernanda Blasco, Desigual’s product director, remarked, “‘Desigual Studio’ is our most strategic initiative.” She emphasized that it aims to elevate the brand’s essence while remaining committed to creativity and innovation. The new line encapsulates inspirations from Barcelona and references the brand’s archives, allowing for experimentation with fresh materials and designs.

A Commitment to Craftsmanship

The “Desigual Studio” collection stands out due to its premium quality and craftsmanship, focusing on materials like silk, cashmere, and leather. Desigual has reimagined its historic patchwork jacket and utilized upcycling techniques to bring new life to its rich heritage. The updated designs reflect the brand’s commitment to quality and innovation.

This new line is underpinned by the principles of craftsmanship and quality, which are essential yet understated. The tactile experience of the garments reveals the hours of care poured into their creation, with unique features like four-pronged zips and hand-dyed silk dresses expressing the brand’s elevated vision for “Desigual Studio.”

Fashion with a Purpose

Desigual’s reinvigorated identity through “Desigual Studio” also emphasizes social and political consciousness. The brand, historically an activist voice during times of crisis, has revived this spirit with its latest collection. The runway show concluded with model Aydan Nix, who wore a dress featuring the poignant message “Why?”, reflecting on the current situation in the Gaza Strip.

In conclusion, our fashion industry is increasingly recognizing the role it plays in addressing critical global issues. How do you think brands like Desigual can continue to balance creativity and social responsibility in their designs?