Could Taylor Swift be the Super Bowl Halftime Show Headliner? Here’s Why Fans Believe It!
Fans of Taylor Swift are gearing up for an exciting event—the upcoming big game! Following her appearance on the New Heights podcast, where she spent two hours discussing her music and announced her latest album, The Life of a Showgirl, speculation has run rampant. A particular theory has gained traction: Swifties believe that Taylor is set to headline the halftime show for the Super Bowl in 2026.
Swift remarked during her podcast, “I’m never going to plant an Easter egg that ties back to my personal life. It’s always going to be towards music, something I have coming up.” Let’s explore some of the clues and theories that have fans buzzing about what could be a monumental performance for Swift.
Swift Announced Her Album on a Sports Podcast
Listeners were taken aback when Swift chose to unveil her new album on a sports-focused platform like New Heights. This podcast, hosted by her boyfriend Travis Kelce and his brother Jason, focuses on professional football but also served as the venue for her music announcement. Fans have speculated that this choice was intentional and could hint at future collaborations with the NFL.
She’s Dating a Three-Time Super Bowl Champion
It’s hard to ignore the connection here: Swift is currently in a relationship with Travis Kelce, a three-time Super Bowl champion. Notably, two of his victories with the Kansas City Chiefs were against the San Francisco 49ers—the same team that will host the 2026 Super Bowl at Levi’s Stadium. The idea of her performing at this event feels quite fitting.
The NFL Already Knows and Loves Her
Swift has built a strong rapport with the NFL over the years. In 2022, she debuted the teaser for her album Midnights during a Thursday Night Football matchup. Since dating Kelce, her presence at games has seemingly boosted NFL viewership, leading the league to embrace her star power. Her whirlwind adventures, including racing from Tokyo to Las Vegas to catch a game, have only intensified the speculation about a potential Super Bowl performance.
Swift Loves Sourdough—So Does This Football Team
Baking is a passion of Swift’s, and she recently shared a newfound obsession with sourdough bread on the New Heights podcast. Coincidentally, the San Francisco 49ers’ mascot is named Sourdough Sam. With the 2026 Super Bowl happening at Levi’s Stadium, this culinary connection has fans interpreting her baking references as hints about the halftime show.
@brianasarkisian I think it’s happening 👀 Gear Up! @Taylor Swift @Travis Kelce @New Heights #superbowl #halftimeshow #taylorswift #newheights #fyp
“It’s become a huge factor,” Swift mentioned regarding her sourdough baking. If this interest in baking is a metaphor for her potential Super Bowl appearance, it would explain why preparing for such a massive event might occupy her thoughts.
All the Numbers Point to a Touchdown Performance
Diving deeper into the pods, Swift shared her fascination with numerology and how it informs her art. She repeatedly mentioned the number “47,” which fans connected to Levi’s Stadium being the 47th stop on her Eras Tour. Additionally, Swift noted she thinks about baking “60 percent of the time,” and next year marks the NFL’s 60th Super Bowl, further fueling the excitement.
Taylor then said, “47 seconds” & “47,000” during The New Heights podcast. Santa Clara, where the 49ers play, was the 47th stop on The Eras Tour. Finally, if you look behind Travis & Taylor, The Heisman Trophy is laying on its side on the shelf. TAYLOR! SWIFT! IS! A! MASTERMIND!
— DeetsJacque (@DeetsJacque) August 15, 2025
The Halftime Show’s Sponsors Have Changed
Interestingly, despite her popularity, Swift has never headlined a Super Bowl halftime show. One factor contributing to this is her previous long-term partnership with Diet Coke. Since Apple Music became the sponsor, there’s speculation that Swift could be more open to headline the event this time around.
Swift Is a Free Agent
With her recent acquisition of master recordings, Swift is now a free agent in the music industry. She stated, “All the music I’ve ever made now belongs to me… my life’s work.” Many believe this newfound freedom positions her for opportunities that were once considered out of reach, such as performing at the Super Bowl, showcasing her greatest hits.
Levi’s Jeans Is Leaning Into the Idea
Adding to the speculation, Levi’s shared a playful TikTok hinting at the upcoming album announcement, suggesting that they may foresee significance in the idea of Swift performing at Levi’s Stadium. This playful marketing strategy aligns with Swift’s history of mentioning the brand in her lyrics.
Could we really see Taylor Swift take the stage at the Super Bowl? What are your thoughts on these exciting theories?
