Coperni Launches Innovative Probiotic-Infused Athleisure Collection

Coperni Launches Innovative Probiotic-Infused Athleisure Collection

French luxury brand Coperni has made waves with its innovative tech-driven designs. From live displays of a spray-on dress at fashion shows to a quirky robotic dog disrobing models, the label continually pushes boundaries. Recently, Coperni has announced a new athleisure line merging biotech fabrics with probiotic elements aimed at enhancing skin radiance, creating a unique intersection of fashion and science.

The C+ Collection: A New Era in Athleisure

Introducing the C+ collection, Coperni’s inaugural foray into the beauty realm. This line transcends simple clothing; it’s described as “a skincare gesture you wear.” The garments are crafted from a four-way stretch fabric infused with a patented blend of probiotics and prebiotics, designed to deliver skincare benefits while worn.

Coperni C+ “carewear” campaign featuring Paloma Elsesser Credits: Coperni by Bettina Pittaluga

Rethinking Clothing and Body Care

Co-founders Arnaud Vaillant and Sébastien Meyer emphasize the brand’s vision: “We are redefining the relationship between clothing and the body. Garments are not just for covering or expression; they can also nourish and support the body.” This philosophy has led to the creation of an entirely new category dubbed “carewear,” which aims to enhance overall well-being through innovative fashion.

The C+ collection beautifully merges sleek design with the comfort of a second skin. It includes versatile everyday items like leggings, bodysuits, and long-sleeve tops, each designed to promote a natural glow and boost skin beauty.

Coperni C+ “carewear” campaign featuring Paloma Elsesser
Coperni C+ “carewear” campaign featuring Paloma Elsesser Credits: Coperni by Bettina Pittaluga

Understanding Probiotic-Infused Fabric

Coperni partnered with HeiQ, an innovator in textile biotechnology, to develop the “carewear” line. Each gram of the fabric holds up to 140,000 CFU/g of beneficial bacteria, activated through friction, movement, and body heat, which aids in delivering skin-enhancing properties.

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This unique probiotic blend is designed to support skin health by promoting a balanced microbiome. The result is an innovative approach to garment design that not only focuses on aesthetics but also on wellness.

Coperni C+ “carewear” campaign featuring Paloma Elsesser
Coperni C+ “carewear” campaign featuring Paloma Elsesser Credits: Coperni by Bettina Pittaluga

The innovative treatment not only maintains the fabric’s breathability and softness but also ensures a pleasant experience for the wearer. It has been dermatologically tested to confirm it is non-irritating. This environmentally conscious formula is derived from upcycled, non-GMO sources, aligning with strict global safety and sustainability standards.

Coperni suggests that to maximize the benefits of the C+ collection, wearers should regularly use these garments. Although the efficacy of the active ingredients may diminish after about 40 washes, the benefits will continue to be visible.

Availability and Pricing

The C+ collection debuts with three versatile pieces in black and grey, priced between 150 to 180 euros (or 175 to 195 US dollars). Interested customers can pre-order the line on the brand’s website, with expected shipments by mid-November.

Coperni C+ “carewear” campaign featuring Paloma Elsesser
Coperni C+ “carewear” campaign featuring Paloma Elsesser Credits: Coperni by Bettina Pittaluga

Are you excited about the fusion of fashion and skin health with Coperni’s innovative C+ collection?

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