BLACKPINK vs TWICE: Which K-Pop Comeback Boosted Stock Prices?

On July 11, 2025, the K-pop industry buzzed with excitement as globally renowned groups like TWICE, BLACKPINK, and ATEEZ made their highly anticipated comebacks. The announcement of their new music releases created a significant stir online, greatly influencing their management agencies’ financial standings. Notably, a report from a prominent K-media outlet revealed that one of these groups led to an impressive increase in their agency’s stock value.

K-pop Group Sparks Highest Stock Price Surge for Their Agency

With the excitement surrounding these K-pop comebacks, it was evident that their agencies were poised to benefit significantly. Among these groups, TWICE achieved the highest surge in stock price for their agency, JYP Entertainment. Their stock saw an increase of over 6% even before the launch of their latest music video.

This marked the largest stock value increase among the major K-pop management labels, which include JYP, YG, SM, and HYBE.

Stock Price Comparison: TWICE vs BLACKPINK Post Comeback

As the clock hit 11:10 AM KST on July 11, JYP Entertainment’s stock climbed to 75,800 KRW, reflecting a notable 6.76% rise from the last trading session. In contrast, YG Entertainment, representing BLACKPINK, experienced a modest increase of 1.95%, positioning their stock at 88,900 KRW in anticipation of the group’s new track “Jump.”

This disparity may be attributed to the fact that TWICE released a full-length album, while BLACKPINK launched a single.

Overview of TWICE’s THIS IS FOR Album

THIS IS FOR marks TWICE’s fourth full-length album, unveiled just seven months after their 14th EP, Strategy. The project features 14 tracks, including the title track and various group songs such as “Options,” “Mars,” “Right Hand Girl,” “Peach Gelato,” “Hi Hello,” “Seesaw,” and “Heartbreak Avenue.” Additionally, unit releases include tracks like “Battitude,” “Dat Ahh Dat Ooh,” “Let Love Go,” “G.O.A.T.,” and “Talk.”

While the album will showcase nine solo tracks for each member, designed solely for their world tour, these will not be included as part of the official album release.