BLACKPINK Unveils JUMP Music Video: Join Lisa, Jennie, Rosé, and Jisoo’s Celebration!

After a three-year break from the music industry, BLACKPINK has made a spectacular comeback. On July 11, 2025, the world was treated to their new single, **JUMP**, accompanied by a vibrant music video that captured immediate global attention.
JUMP: The Anticipated BLACKPINK Comeback
The excitement surrounding BLACKPINK’s return had been palpable, with fans eagerly speculating every detail ahead of the release. Now, the wait is over, with **JUMP** available on all major streaming platforms.
The music video is a visual feast, showcasing each member’s unique charisma, signature fashion, and impressive choreography.
In the video, BLINKs are thrilled as the members dominate the streets with their energy and style. The excitement is infectious, and the visuals are groundbreaking, marking a departure from previous BLACKPINK projects. Fans flooded social media with reactions, praising the striking aesthetic, catchy beat, and the undeniable chemistry of the group.
Building Anticipation with JUMP Teasers
Earlier in the week, BLACKPINK began teasing fans with glimpses of their long-awaited comeback. On July 7, they released a 30-second teaser that painted a dazzling picture of the world of **JUMP**. The clip featured an illuminated city skyline with massive billboards showcasing images of Lisa, Jennie, Rosé, and Jisoo.
The teaser concluded with a striking mural shot of the group, heightening anticipation and going viral in no time.
First Performance of JUMP at DEADLINE Tour
Interestingly, BLACKPINK shared **JUMP** with fans a few days before its official release during the opening night of their DEADLINE World Tour in Goyang, South Korea. Those lucky enough to be there got an exclusive preview, with attendees posting clips that highlighted the exciting sound and choreography of the new track.
Musical Style of JUMP
**JUMP** isn’t just another track; it features production by renowned artists Diplo and JUMPA. The song combines lively pop with nostalgic dance vibes, sampling DJ Da Hool’s iconic 1997 hit, Meet Her at the Loveparade.
This blend gives **JUMP** a retro flair while keeping it fresh and contemporary. The rhythmic beat is energetic, the flow is catchy, and the lyrics linger long after the first listen.
BLACKPINK’s Triumphant Return
**JUMP** signifies BLACKPINK’s first group release in three years. Their last major offering was the 2022 album, **BORN PINK**. While individual members have been focusing on solo projects, the group’s return with **JUMP** firmly establishes their presence in the music industry once again.
What do you think of BLACKPINK’s new single, JUMP? Are you excited to see what they have in store next?