BLACKPINK is gearing up for a full-group return next month as part of their 2025 DEADLINE World Tour. The highly anticipated performances will take place at the Goyang Sports Complex Main Stadium on June 5 and 6, where fans can also expect the debut of a new single. In the lead-up to the tour, Korean BLINKs (the fandom name for BLACKPINK fans) have expressed their dissatisfaction by sending a protest truck to the agency’s offices, highlighting concerns over perceived mismanagement.
BLACKPINK’s Fandom BLINKs Protests at YG Entertainment
A protest truck parked outside YG Entertainment displayed an LED banner featuring several demands from the BLACKPINK Fan Union, written in Korean. Among the statements included were demands for a new song release on July 4, grievances about YG’s inefficiencies, and dissatisfaction with what they view as unfair treatment of the group. The messages emphasized the fans’ frustrations, including calls for a concrete BLACKPINK comeback rather than informal or leaked content.
Key Issues Raised by BLACKPINK’s Fans
The video message shared by fans outlined several central grievances, particularly emphasizing the need for better treatment of BLACKPINK members Jisoo, Jennie, Rosé, and Lisa by YG Entertainment. Another concern was the three-year wait for the group’s comeback, which many felt was inadequately prepared for.
Fans expressed disappointment that only a single would be released instead of a complete album. They are urging for a music video for the new single to be released on July 4, just before the tour begins. Additionally, they are requesting a full album featuring 15-20 new tracks, effective promotions, the continued production of BLACKPINK Diary 2, and improved communication from YG Entertainment, rallying under the hashtag #YG_Blink_July_4th_BLACKPINK_Comeback_Demand.
The situation has become tense as fans criticize YG Entertainment for the lack of group activities since the contract renewal in 2023. They’ve also accused the agency of not supporting the members’ solo projects, which may be stifling their artistic growth. The development remains critical as fans await the outcome of their demands and how it might affect BLACKPINK.
What are your thoughts on BLACKPINK’s current situation? Do you believe the agency will meet the fans’ demands?
