Bad Bunny Takes Center Stage at the 2026 Super Bowl Halftime Show

Bad Bunny to Headline Super Bowl Halftime Show

Bad Bunny is set to showcase his Latin trap and reggaeton vibes at one of the most significant events in sports: the Super Bowl halftime show. The Grammy-winning artist was announced as the headliner for the Apple Music Super Bowl halftime show, taking place at Levi’s Stadium in Northern California on February 8.

A Record-Defining Year

This announcement comes during a milestone period in Bad Bunny’s career. Recently, he concluded a spectacular residency in Puerto Rico that attracted over half a million fans. Additionally, he is leading the nominations for the upcoming Latin Grammys in November, reflecting his massive impact in the music industry.

Personal Reflections

In a heartfelt statement, Bad Bunny expressed, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.” He encouraged fans to spread the word, saying, “Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”

Recognition from Roc Nation

Jay-Z, the founder of Roc Nation, praised Bad Bunny for his contributions to Puerto Rico, stating that his journey is nothing short of inspiring. “We are honoured to have him on the world’s biggest stage,” he mentioned.

A Glimpse into His Accomplishments

At just 31 years old, Benito Antonio Martínez Ocasio has achieved remarkable success, including three Grammy Awards and 12 Latin Grammys. Known as a global icon for Latin music, he has also ventured into acting with roles in films like Bullet Train and collaborated with notable fashion brands. As the front-runner at the Latin Grammys this year, he’s ready to make history.

Behind the Scenes

Co-executive producers for the halftime show will include Roc Nation and Emmy-winning producer Jesse Collins, under the direction of Hamish Hamilton. Jon Barker, SVP of Global Event Production for the NFL, affirmed that Bad Bunny’s performances and fan connection are sure to deliver an unforgettable experience.

Setting Records

Last year, Kendrick Lamar made history with his halftime show, breaking viewership records with 133.5 million fans tuning in. This year’s performance is highly anticipated to deliver a similar level of excitement.

A Historic Partnership

Oliver Schusser from Apple Music echoed the sentiment that Bad Bunny’s music has transformed Latin music’s presence in pop culture. “We are thrilled to once again partner with the NFL and Roc Nation for this historic performance,” he remarked, noting the unforgettable experience fans can expect.