CUBE Entertainment, the label managing i-dle, has recently applied to trademark the term XOGEANS along with the phrase New GG, which many fans interpret as a reference to a new girl group. This announcement has sparked significant discussions online, particularly because XOGEANS bears a similarity to the names of the well-known groups EXO and NewJeans. Fans have voiced their frustrations regarding this unexpected move by CUBE.
CUBE Entertainment Trademarks XOGEANS and New GG
The trademark application, uncovered by keen fans, reveals insights into CUBE Entertainment’s future plans. Many speculate that XOGEANS could signal the arrival of new talent associated with i-dle. Despite the absence of an official confirmation, excitement is building as fans anticipate details about this potential new girl group.
Fan Backlash Against CUBE Entertainment’s Trademarking
Fans have expressed dissatisfaction mainly due to the similarity of the name XOGEANS to existing K-pop groups. They feel that CUBE is attempting to capitalize on the success of EXO and NewJeans to boost the visibility of their upcoming girl group. Comments on social media have highlighted this concern, with one user stating that the name change from lightsum to XOGEANS is a significant downgrade.
Additionally, there are concerns about CUBE’s commitment to supporting their current artists, particularly lightsum. Many fans have criticized the agency’s strategy, suggesting they should prioritize their existing groups before launching new ones. While CUBE has yet to respond to this backlash, the trademark filing indicates they are continuing with plans for the new group, possibly eyeing a debut in late 2025 or early 2026.
With rising tensions and mixed reactions ahead of any official announcement, it’s uncertain how audiences will respond to the new girl group at launch. What are your thoughts on CUBE’s strategy? Are you looking forward to the debut of XOGEANS?
