Apoorva Mukhija Discusses Retirement and the Challenges of Content Commercialization

Apoorva Mukhija’s Perspective on Content Creation

Content creator Apoorva Mukhija has expressed her concern over the increasing commercialisation of content. In a discussion with The Indian Express, she described the current landscape as “a circus,” where media outlets prioritize sensationalism over meaningful content.

Contemplating Retirement from Content Creation

Feeling disillusioned with the seriousness of the industry, Mukhija revealed, “We all started doing this for fun, and now people call it an industry. It was just about talking to a camera; how did it become so serious?”

She shared her desire to retire, stating, “I’m exhausted from the ongoing cycle of content creation. I want to explore other avenues.” While she’s pursuing new projects, she remains open to returning to content creation if those endeavors do not succeed.

This declaration follows her facing backlash earlier this year regarding comments made during an episode of Samay Raina’s India Got Latent, which even caught the attention of the National Commission for Women.

Apoorva Mukhija’s Journey

Rising to fame through her candid humor on social media, Apoorva has become a notable figure in the digital realm. She transitioned into television with her appearance on The Traitors India, hosted by Karan Johar, showcasing her journey beyond just an online presence.

As a content creator, her insights on the commercialization of the industry shed light on larger conversations about authenticity and the pressures within the field. What are your thoughts on the commercialization of content creation?