Adam Frisby Launches Innovative New Brand Under In The Style

## Adam Frisby and Perrie Sian Launch Reasn

Adam Frisby, known for founding In The Style, has introduced an innovative fashion brand named Reasn in partnership with influencer Perrie Sian. This new venture focuses on “inclusivity, quality and style,” with an official launch set for October 5.

### A Vision for Inclusivity

In his announcement via social media, Frisby emphasized that the aim is to close the gap between fashion and inclusivity. Each piece from Reasn will be available in sizes 6–28, as well as petite and tall options. Frisby expressed, “Great fashion should fit everyone,” highlighting the brand’s commitment to diversity in sizing.

### A Journey Two Years in the Making

Frisby mentioned that the concept for Reasn has been in development for over a year, debuting shortly after he stepped down as chief executive of In The Style in October 2024. The introductory video showcased stylish branded sweatshirts, matching track pants, leggings, and knitted sets, featuring a warm autumn color scheme of chocolate brown and dark red, along with neutral grey, white, and black hues.

### Enhancing Everyday Basics

Perrie Sian, who boasts more than 2 million followers on Instagram, shared her excitement through Instagram stories. She emphasized that the brand aims to “take those core basics and enhance them the best they can be.”

### Early Access to the Collection

Customers interested in Reasn can sign up on reasn.com for early access to the collection and updates regarding the launch. Both Frisby and Sian have shared that over 75,000 individuals have already registered since the announcement, showcasing the growing interest in this new fashion brand.

Are you excited to see what Reasn has to offer?