Ranveer Singh, Sreeleela, and Bobby Deol Join Atlee for ₹150 Crore Ad
Atlee is said to be directing a groundbreaking commercial that could redefine advertising standards in India.
Imagine having ₹150 crore at your disposal. While most would find that sum astonishing, it’s reportedly the budget for the latest advertisement by Ching’s Desi Chinese. After the success of Shah Rukh Khan’s Jawan (2023), filmmaker Atlee is set to direct a commercial featuring Ranveer Singh, Bobby Deol, and Sreeleela.
Reports suggest that this could become one of India’s most costly advertisements, rivaling the scale of Bollywood productions. The project will reportedly feature elaborate sets, significant VFX work, and various filming locations. For comparison, Vicky Kaushal’s film Chhaava was made with a budget of ₹130 crore.
About the Collaboration
An insider described, “The campaign featuring Ranveer Singh, Bobby Deol, and Sreeleela under Atlee’s direction is budgeted around ₹150 crores, positioning it as one of the largest ad ventures ever.” Given Ranveer’s previous engagements with the brand, this partnership seems poised to push boundaries even further.
The cast adds to the excitement: Bobby Deol, fresh off the success of his web show The Ba***ds of Bollywood, and Sreeleela, a rising star in South cinema, will bring an exciting blend of talent to the screen.
Though the financial details remain unverified, the purported ₹150 crore production has already sparked considerable interest. What are your thoughts on such an extravagant ad campaign?
