Discover Heuritech’s SS26 Trends Straight from the Catwalk

Heuritech, a fashion forecasting company based in Paris, utilizes artificial intelligence to analyze a vast array of social media visuals, enabling it to forecast upcoming styles, colors, and fabrics. For spring/summer 2026, it has pinpointed ten significant trends, which are highlighted below with accompanying runway looks.

Purple Takes Center Stage with Creamy Yellow as a New Neutral

Heuritech’s analysis of trends for SS26 highlights purple as the dominant color this season. The agency notes that shades from lilac to aubergine represent individuality, spirituality, and emotional expression. This trend is evident in both women’s and men’s clothing, corroborated by Pantone’s recent color cards from London and New York Fashion Weeks.

Light yellow, referred to as “Creamy Yellow” or “Popcorn Yellow,” is emerging as the new neutral hue in fashion.

Moccasins on the Rise

Trend expert Lidewij Edelkoort has suggested that moccasins will replace trainers, an observation supported by Heuritech. Notably, moccasins, loafers, and boat shoes are witnessing a 40 percent increase in popularity among women, driven by stunning runway examples from brands like Miu Miu, Chloé, and Isabel Marant.

Rising Animal Prints

Zebra and dalmatian prints are on the upswing, following the popularity of leopard. In the US, zebra print is expected to grow by 17 percent in 2026, particularly among the 26 to 35 age demographic. Additionally, patterns like snakeskin and cow prints are gaining traction, with the latter anticipated to surge by 87 percent among women.

Floral and Romantic Fabrics

The trend for SS26 indicates that feminine materials such as lace and satin are set to become essential. The popularity of items like lace skirts is forecasted to grow by 13 percent in the US and 20 percent in Europe as interest in romantic silhouettes increases.

Patterns to Embrace

For SS26, checks and polka dots are making waves. Gingham is expected to experience a significant increase in interest, particularly among men and women alike, while polka dots are projected to rise even more steeply in visibility.

With an exciting lineup of trends unfolding for spring/summer 2026, from the resurgence of moccasins to vibrant patterns, which trends are you most eager to explore in your wardrobe?