HYBE Claims Min Hee Jin Engineered Fake Sajaegi Attack on ILLIT & LE SSERAFIM

Current Tensions Between ADOR and NewJeans
The situation regarding ADOR and NewJeans’ contract has become increasingly contentious. Former CEO Min Hee Jin is actively engaging in a battle against the parent company, HYBE, amid allegations surrounding the validity of the girl group’s exclusive contract.
Recent Court Developments
A recent court session took place on September 11. During this hearing, Min Hee Jin took the stand as a witness to support her case regarding the legal issues related to the ‘put option’. Both parties presented strong arguments, and a report from Chosun Ilbo highlighted accusations of planned music chart manipulation, commonly referred to as sajaegi.
Accusations from HYBE
HYBE has voiced serious concerns, alleging a significant breach of trust by Min Hee Jin. Chief Legal Officer Jung Jin Soo claimed that she had conceived plans for chart manipulation and public relation strategies against HYBE’s own groups, including LE SSERAFIM and ILLIT, even prior to ILLIT’s debut.
Allegations of Sajaegi and Public Manipulation
HYBE presented documentation related to ‘Project 1945’ during their audit, asserting it as evidence of Min Hee Jin’s intentions. Specific dates related to LE SSERAFIM’s comeback and ILLIT’s debut were scrutinized, suggesting premeditated actions that could undermine the groups.
In-Depth Analysis of the Situation
Further allegations surface as HYBE accuses Min Hee Jin and former Vice President Lee Sang Woo of orchestrating plans to involve both groups in sajaegi controversies. This is believed to have been documented around March 2, 2024. Moreover, strategies such as investigating social media reactions and using shared concept visuals to incite public opinion were highlighted as part of their alleged agenda.
Conclusion
As developments continue, it remains to be seen how these controversies will unfold. Will the truth prevail in this high-stakes legal battle? What are your thoughts on this ongoing situation in the K-pop industry?