Rahul Mishra Unveils Exclusive Johnnie Walker Blue Label Collection

Introduction of Limited-Edition Johnnie Walker Blue Label Design

Johnnie Walker, a prominent name in the Scotch whisky scene, has launched a striking limited-edition design for its Blue Label. This special release is the result of a collaboration with renowned fashion designer Rahul Mishra, celebrated for his advocacy of “slow fashion” and his dedication to supporting local artisans.

Design Inspired by Cultural Heritage

The new bottle and packaging elegantly reflect India’s rich cultural heritage, featuring elaborate designs inspired by the country’s diverse flora and fauna. Mishra’s design philosophy seamlessly merges with the brand’s legacy, further enhancing the connection between craftsmanship and tradition.

Craftsmanship and Heritage

Rahul Mishra, notable as the first Indian designer to showcase at Paris Haute Couture Week, shares a profound bond with Johnnie Walker’s longstanding history. He describes the limited-edition design as embodying “blooming flowers and spirited animals,” symbolizing “bright beginnings” and a festive spirit for the season.

Tasting Notes from the Master Blender

Dr. Emma Walker, the sixth Master Blender in the nearly 200-year journey of Johnnie Walker, has expressed her pride in the new design. She highlights the Blue Label’s rich and luxurious flavor profile, which features delightful notes of citrus, dark chocolate, and a hint of smoke—making it a perfect choice for celebratory moments.

Availability and Celebrations

This limited-edition design will be showcased globally, becoming a centerpiece for Johnnie Walker Blue Label festivities throughout October and November. In Canada, it will be accessible at select liquor stores starting in September, while supplies last.