Adidas Issues Apology to Mexican Artisans Over Sandal Design Controversy

Adidas Issues Apology to Mexican Artisans Over Sandal Design Controversy

## Adidas Issues Apology to Indigenous Community

On Thursday, sportswear behemoth Adidas extended an apology to an Indigenous community in Mexico for drawing inspiration from their traditional sandals in a new design. This decision came after significant backlash from local officials and President Claudia Sheinbaum.

### Concerns Over Cultural Appropriation

Authorities in the region expressed concerns that the Oaxaca Slip-On sandals represented a “reinterpreted” version of huarache sandals, which hold cultural significance, especially in a locale with a vibrant Indigenous population. The Mexican government had previously announced intentions to seek reparations from Adidas.

### Acknowledgment and Commitment

Karen Gonzalez, the legal director for Adidas Mexico, acknowledged that the sandals were inspired by an original design. During the announcement, she offered a sincere public apology on behalf of the company, committing to collaborate with the local community that depends on crafts for their livelihood.

### Designer’s Regret

The controversy is further complicated by the involvement of U.S. fashion designer Willy Chavarria, who expressed his deep regret regarding the situation.

### Ongoing Issues of Cultural Appropriation

This incident isn’t isolated; it reflects a broader trend where Mexican authorities have condemned various major brands for appropriating Indigenous art and designs. Previous grievances have been raised against companies like Shein, Zara, and Carolina Herrera.

“Collective intellectual property must be respected. There should be compensation, and heritage laws must be followed,” Sheinbaum remarked to reporters about the sandals.

What are your thoughts on this issue of cultural appropriation in fashion?

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