Lucy & Yak Unveils New Sub-Brand for a Calmer, More Serene Style

## Introducing L&Y: A New Chapter for Lucy & Yak

British lifestyle brand Lucy & Yak, celebrated for its vibrant and cheerful clothing, is set to launch an exciting new sub-brand called L&Y. This collection aims to deliver clothing that makes a statement in a more subtle manner.

## A Thoughtful Collection

Scheduled to launch in September, L&Y will feature a series of “thoughtful” drops throughout the upcoming season. This new line embraces a more muted and serene style, showcasing playful silhouettes along with calming tones and designs. It continues to uphold the core values of Lucy & Yak, focusing on sustainability, inclusivity, ethical production, and high-quality fabrics.

## A Natural Evolution

L&Y is viewed as a “natural extension” of the Lucy & Yak brand. It is aimed at providing options for customers who prefer more understated and toned-down pieces, effectively complementing the vibrant collections Lucy & Yak is known for.

The goal is not only to serve the existing community but also to broaden the brand’s appeal to a larger audience.

## Insights from Co-Founder Lucy Greenwood

Lucy Greenwood, co-founder of Lucy & Yak, shared her thoughts on the new sub-brand: “L&Y has actually always been with us; now we’re giving it its own label! Over the years, we’ve experimented with various prints, colors, and styles to understand our customers’ preferences. It’s clear that we cater to those who adore the bright, dopamine-inducing dressing of Lucy & Yak, as well as those who favor our earthy tones and simpler prints.”

She added, “Our mission is to bring joy to both groups of customers, which is why L&Y was created. I’m incredibly eager to see the response from our customers.”

## Looking Ahead

L&Y will unveil its initial collection for autumn/winter 2025, followed by a more expansive lineup for spring/summer 2026.

Are you excited to see how L&Y reflects this new aesthetic while staying true to the ethos of Lucy & Yak?