Princess Polly Achieves B Corp Certification: A Step Towards Sustainability

## Princess Polly Achieves B Corp Certification

Princess Polly has reached a significant milestone by gaining B Corp certification. This prestigious acknowledgment highlights the Australian-US fashion brand’s dedication to creating a positive impact in both its communities and the fashion industry at large.

## Assessment and Standards

After undergoing a rigorous evaluation process lasting two years, the company, which is a subsidiary of A.k.a. Brands Holding Corp, successfully met the stringent standards for social and environmental performance established by B Lab, a non-profit organization dedicated to promoting ethical business practices.

### Commitment to Responsibility

This certification covers all aspects of Princess Polly’s operations, offering a roadmap for further advancing its commitment to sustainability. With this in mind, the brand has implemented a variety of initiatives aimed at supporting its customers, employees, and partners in the transition toward a more socially and environmentally responsible business model.

### Key Initiatives for a Sustainable Future

Some notable initiatives include:

– **Pathway to Parenthood**: A family planning initiative designed to support employees.
– **Materials Matrix and Lower Impact Fabric Hub**: Programs aimed at promoting the use of sustainable materials throughout their collections.
– **5A’s of Ethical Sourcing**: A framework to ensure that suppliers go beyond mere compliance to foster a positive impact on the industry.

## Brand Leadership’s Perspective

Eirin Bryett, co-founder and co-CEO of Princess Polly, expressed pride in this accomplishment, stating, “This is an incredible accomplishment, and it marks a significant step in our ongoing journey to embed sustainability and purpose into every part of our business.” Bryett emphasized the brand’s commitment to continuous improvement and maintaining high standards across all operations.

Princess Polly’s transition to a B Corp-certified company sets a benchmark in the fashion industry. How do you feel about brands prioritizing sustainability and making a positive impact?