Demna’s Debut at Gucci: An Exciting New Chapter
Designer Demna has announced that his inaugural show for Gucci will be held in March 2026. This decision results in the cancellation of the traditional spring/summer womenswear show, which normally takes place at the end of September.
Vision Development
In a recent conversation with fashion journalist Suzy Menkes, Demna expressed the need for sufficient time to fully develop his vision for the brand, stating, "I need more than two months to develop a vision." This exchange was shared in a video posted on Menkes’ Instagram account.
Embracing Gucci’s Heritage
Demna also emphasized his commitment to reconnecting the public with the essence of the Gucci brand. He aims to remind everyone of what makes Gucci truly special during this transition period.
A Look at Demna’s Journey
The designer, who graduated from the Royal Academy of Fine Arts in Antwerp, Belgium, has an impressive background. He previously worked with notable fashion houses such as Maison Margiela and Louis Vuitton. In 2014, he co-founded the brand Vetements with his brother.
In 2015, Demna was named artistic director of Balenciaga, a position he held until being appointed as Gucci’s creative director in March 2025. He began this exciting role just this month.
What are your thoughts on Demna’s approach to revamping the Gucci brand?
