BLACKPINK is gearing up to release their highly anticipated music video for “Jump” in just two days. This marks their first comeback in nearly three years. While fans were treated to a live performance during the kickoff of the DEADLINE World Tour, there’s still immense excitement for the official music video (MV). A recent concept teaser was revealed, but it faced criticism from Reddit users. Here’s a look into the backlash it received.
Why are BLACKPINK Fans Upset About the “Jump” Music Video Teaser?
The popular girl group, under JYP Entertainment, began promoting their new single “Jump” on July 7 with a 30-second teaser. Despite generating buzz, many fans launched negative comments about the teaser, claiming it seemed AI-generated. Critics pointed out that the visuals of Rosé, Lisa, Jennie, and Jisoo appeared heavily edited, making them look almost unrecognizable.
BLACKPINK’s Teaser Billboard Scene Raises AI Speculation
Particular scrutiny was directed at a scene featuring the group on large digital billboards. A Reddit user claimed, “It’s so painfully obvious it’s AI,” expressing dissatisfaction with the overall look. Others echoed this sentiment, suggesting that YG Entertainment failed to make the members resemble their true selves. Some fans even noted that the BLACKPINK members looked similar to other K-pop artists due to distorted facial appearances caused by AI.
The Rise of AI in K-pop
This controversy surrounding the “Jump” teaser has ignited discussions about the growing use of AI in K-pop music videos. Many fans see this as a threat to artistic authenticity, arguing that it undermines the effort and creativity put forth by artists and illustrators. By leaning on AI-generated graphics, companies risk losing the unique insights and expressions that human creativity provides.
Such practices could diminish the depth and authenticity of future content, ultimately impacting a company’s ability to produce work that truly resonates with their audience.
What are your thoughts on the increasing use of AI in music videos? Would you prefer more authentic artistry?
