Expected to dominate the box office this Diwali, the film *Thamma* featuring Ayushmann Khurrana and Rashmika Mandanna failed to meet expectations. Instead, it was *Ek Deewane Ki Deewaniyat*, a romantic drama with minimal fanfare, that surprised audiences with its successful box office performance. Released on fewer screens and with little hype, it quickly became profitable within just four days.
The film has elicited a mixed response; while some viewers appreciate its straightforward narrative, others are shocked by its portrayal of toxic masculinity and misogyny. Many wonder how such themes could lead to box office success.
In *Ek Deewane Ki Deewaniyat*, Harshvardhan Rane plays an anti-hero obsessed with Sonam Bajwa’s character. The film tackles themes of unreciprocated love and obsession, earning approximately ₹22.75 crore in its first three days against a modest budget of ₹25 crore.
Social media reactions have been intense, with many users condemning the film for its lack of emphasis on consent. One tweet declared, “Not a good movie; it disrespects women’s consent and promotes mental torture.” Another user noted that the film arguably glorifies toxic behavior in relationships.
Filmmaker Hansal Mehta faced backlash after congratulating director Milap Zaveri on the film’s success. Critics accused Mehta of endorsing “misogynistic films,” with one user asserting that such content could distort young minds.
While many criticize the film’s success, some critics argue for acceptance of diverse tastes in cinema. Anmol Jamwal tweeted, “Your cringe may be their deewaniyat,” emphasizing the subjective nature of film appreciation.
What are your thoughts on Ek Deewane Ki Deewaniyat? Do you think audience preferences are shifting in Bollywood?
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