Rag & Bone Launches New E-Commerce Platform for European Market

Rag & Bone’s Digital Expansion in Europe

Rag & Bone is enhancing its global presence by launching a new e-commerce website specifically for the European market, allowing direct access to 28 countries. This strategic move underscores the brand’s commitment to growing its digital footprint.

Wide Range of Offerings

The new site features a variety of products, from classic tailoring and cozy knitwear to trendy accessories, showcasing the entirety of Rag & Bone’s offerings. In addition to regular e-commerce functionalities, the platform is enriched with engaging content such as editorials and styling tips.

Local Benefits and Philosophy

Launching this platform aligns with Rag & Bone’s philosophy, providing local customers with fast, duty-free delivery options. This initiative has been part of an effort to strengthen connections with European consumers.

Recent Store Openings

The website launch complements recent store openings in cities like Amsterdam, Düsseldorf, and Metzingen, reflecting Rag & Bone’s determination to expand its reach. The brand has two existing locations in London and plans to increase its footprint in Germany, aiming for four stores by the end of 2025.

Management Influence

The acceleration of Rag & Bone’s expansion plans is largely attributed to its management under Guess and WHP Global, who jointly acquired the brand in early 2024. Recent financial reports from Guess highlight the brand’s positive contributions to overall revenue.

Future Growth Expectations

Looking ahead to fiscal year 2026, Guess anticipates continued revenue growth, partially fueled by Rag & Bone’s expansion efforts. The ongoing development of Guess Jeans and their new partnership with the Chalhoub Group in the Middle East is also expected to contribute positively.