Bad Bunny Set to Headline the 2026 Super Bowl Halftime Show
## Bad Bunny to Headline Super Bowl Halftime Show
Bad Bunny is set to bring his vibrant Latin trap and reggaeton energy to the NFL’s prime event next year. The Grammy-winning artist will headline the Apple Music Super Bowl halftime show scheduled for February 8 at Levi’s Stadium in Santa Clara, California.
The announcement was made jointly by the NFL, Apple Music, and Roc Nation. Bad Bunny has had a significant year, recently wrapping up a record-breaking residency in Puerto Rico that attracted over 500,000 fans. Currently, he leads the nominations for the Latin Grammys this coming November.
### Background and Previous Works
In addition to his highly successful music career, which includes the all-Spanish-language album *Un Verano Sin Ti*, Bad Bunny will also host *Saturday Night Live* on October 4.
Expressing his excitement, Bad Bunny said, “What I’m feeling goes beyond myself. It’s for those who came before me… this is for my people, my culture, and our history.” His heartfelt statement highlighted his pride in representing his culture on such a massive stage.
### Roc Nation’s Support
Jay-Z, founder of Roc Nation, praised Bad Bunny’s contributions to Puerto Rico, calling them “truly inspiring.” The 31-year-old artist, born Benito Antonio Martínez Ocasio, has won three Grammy Awards and 12 Latin Grammys, positioning him as a global ambassador for Latin music. He’s also made appearances in films like *Bullet Train* and *Happy Gilmore 2*, collaborating with leading fashion brands.
The halftime show will be co-executive produced by Jesse Collins, an Emmy-winning producer, with direction by Hamish Hamilton. Jon Barker from the NFL expressed confidence in Bad Bunny’s ability to deliver an unforgettable performance, emphasizing his dynamic stage presence and creative vision.
### Previous Halftime Shows
Last year’s halftime show saw Kendrick Lamar alongside SZA, setting a record with 133.5 million viewers. This performance surpassed even Michael Jackson’s iconic show in 1993.
Oliver Schusser from Apple Music noted that Bad Bunny’s music has been instrumental in elevating Latin music within pop culture, and he anticipates a memorable experience for millions of fans around the world.
How excited are you to see Bad Bunny perform at the Super Bowl halftime show?
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